Marketing Instructional Role

Arguing for an increase in collaborative efforts between librarians and teaching faculty to bridge barriers, Caspers and Lenn urge librarians to market instructional roles to the entire campus and greater learning communities. Their recommendation calls for librarians to build a range of "coalitions for information literacy that utilize political skills, including negotiation, persuasion, compromise and strategizing to achieve certain objectives."

Jean Caspers and Katy Lenn, "The Future of Collaboration between Librarians and Teaching Faculty." The Collaborative Imperative: Librarians and Faculty Working Together in the Information Universe (Chicago: ALA, 2000): 151.